A new name, a new strapline

Dear Member,

Some of the Committee members of the English Spelling Society are working on our website to make it more attractive, informative and engaging.

We need your help. Now that we are using the name "The English Spelling Society" instead of "The Simplified Spelling Society", we need a new logo.

We also need a catchy, concise, witty, appropriate and memorable strapline or catch-phrase.

Can you help? If enough of us are thinking about this, we should be able to come up with some winning ideas.

For those of us who are not British, Wikipedia defines strapline as "a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the wishes to be remembered by, particularly for marketing a specific ."

To get us started thinking about this, I quote Spotlightideas.com:
"There is no real science to writing the great strapline. Being witty, being hard hitting, playing around with metaphors, rhymes, alliteration, and so on, are all good ways to start off / good approaches in general."

and from bizhelp24.com:
"A strapline needs to represent your , and put across something of what you do, what benefits you , or what you stand for. Think of it as if you had one short sentence to sum up your business and persuade a customer to choose you.
"Think of the main point or two that you would like to put across: e.g. Low prices, wide choice [in our case, improving literacy, reducing education costs...]

"Straplines should not be written like a sales message, they should be more interesting and creative; aiming to be remembered by your customers (and potential customers). Simplicity is vital, avoid words that your customers may not understand, and avoid long sentences. Most slogans are 3-6 words, with very few going above 8 words; as they quickly lose their simplicity and become less memorable. "

Please send your ideas and suggestions to me at ekuiz@earthlink.net

Best Regards,
Elizabeth Kuizenga
Committee member of the English Spelling Society

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